BlueScope Reporting Suite 2021
Never a designer to shirk a challenge, ERD, while working in lockdown isolation, undertook to collaborate with our client and Hulsboch on introducing BlueScope’s refreshed brand identity across its Annual Reporting Suite.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/c202c5d8-f28c-488e-b3f9-2ad43cd30f9e_rw_1920.jpg?h=5c9d92ada2297973b180b47baffbac70)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/774b4a5c-97fd-4bab-996f-0aac185668ff_rw_1920.jpg?h=43f9c9127b74cb9b70147206ed1969d2)
The new approach to publications design and image treatment resulted in a visually strong and bold suite of documents. These included the Sustainability Report, Annual Report, Modern Slavery Statement, Tax Contribution Report, Climate Action Report and ancillary items.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/dd2c793e-c729-4ba9-94ea-785a54598e91_rw_1920.jpg?h=f12cba851b55680eac7b40939b380912)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/c01800e9-44d5-4d80-b972-6da97f3f0bc1_rw_1920.jpg?h=cbfe5a024e1cb76dd5f99958b84d1b8f)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/1b3d21e3-d033-485a-8440-691a8e3bd19f_rw_1920.jpg?h=85b85405835383d5f69bbfaba37fc89f)
Apart from the overall impactful design, we incorporated a plethora of graphic elements to communicate key findings, including a comprehensive Value Chain diagram representing all that BlueScope does to create value through its steelmaking process.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/1a39e42b-4e4a-4f41-aac5-065cfbe06000_rw_1920.jpg?h=3c70b7be731d8fc9ea458bbd7927b5f9)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/1ba57bdc-c59f-411c-8dbd-d57f0cccc261_rw_1920.jpg?h=50bfd9c6d3fe7b8808d81a0e32a4fc1b)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/c88657e3-e1bd-4682-8577-669d9a7af7c8_rw_1920.jpg?h=555c89e69600a7b91741f7bce2a024c7)
Once again, we displayed our refined ability to produce corporate reporting for both print and online mediums.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/c2926bcf-cc7a-4d71-98ac-c2ebc44c3626_rw_1920.jpg?h=f7ac2b03b64b07c45307eda9c625d5a1)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/084a6c79-7365-4cc9-96b6-38ab80c7fa45_rw_1920.jpg?h=956df58feae6332cb85d3fc6efdd076d)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/9dd2c0c2-2c7a-4e01-9117-9bed567f181e_rw_1920.jpg?h=69aaaad3ab62b19983e74e4d9b6929c1)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/e387710e-449c-479d-918e-b6d64c67be01_rw_1920.jpg?h=4eaf7708b9335875d0d98c626221056b)
Value chain illustration by Stephen Fuller / Print by Southern Impact / Digital print by Bambra Press