CSR Sugars of the World Packaging Design
Not all sugars are created equal. And in a decreasing market where the need to diversify is paramount, Sugar Australia commissioned ERD to design the beautiful Sugars of the World range to reflect that very sentiment.
Taking what traditionally has been regarded as a basic commodity, ERD brought colour and life to the range, creating a sense of vibrancy and excitement around every Sugars of the World pack.
Sugar Australia wanted the packaging to pop off the shelf and reflect the diversity and ethnicity of the range, which includes products from Indonesia, Sri Lanka, France, Mexico, Colombia and of course Australia.
The results speak for themselves, as the range enjoys sweet success as a fresh addition to the crowded but repetitive sugar and sweetener shelf.

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