Strathcona Girls Grammar
Brand Identity
Brand Identity
It isn’t every day that a 95-year-old education institution requests an updated brand look and feel. But that was the case when Strathcona Girls Grammar turned to ERD to create its visual identity for a new century.
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Working with writer Peter Ivan, we took an under-utilised ‘Girls Unstoppable’ positioning and brought it to life through a new brand story and the line ‘The future never stands still. Nor should your daughter.’
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With respect to the historical and sentimental value Strathcona’s brand enjoyed among students, parents and educators, we walked the client through a gentle and contemporary evolution of the logo crest and branding.
This involved a revitalised colour palette and visual language of diverse shapes, form and texture, representing the many talents and attributes of the school community.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/f98a94ba-f8e5-45f9-acb6-b01829756847_rw_1920.jpg?h=3b9f6827b9f9ed9baade55dbb743a1c2)
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Powerful new photography supported the evolved identity, emphasising the unstoppable nature of the confident, determined young women that are today’s Strathcona girls.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/e900d183-3c9a-48b9-9fb3-2049a4245684_rw_1200.gif?h=7e48ba71db5ddc3d55528521e95ca71c)
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