Southern Impact Brand Identity
When printer Southern Colour consolidated three businesses as a one-stop-print shop under the name Southern Impact, it was time to rebrand from the ground up. Alongside 3D2D, we developed a launch animation to highlight the multitude of pathways Southern Impact offers to deliver unique, integrated solutions to customer challenges.
To underpin the identity, we developed the new positioning line ‘Together in Print.’ It represents not only the new amalgam of print services, but also Southern Impact’s commitment to creating connections between services, processes and people – particularly clients.
Visually, we created geometric line work to complement a new brandmark, with a palette chosen to reflect the variety of print, digital and logistical services available. It also sets the identity apart from competitors.
An overview brochure was designed to aid sales staff in promoting the diversity of services. The internal pages reflected the colour coded system and language of geometric shapes used on the website, forming a consistent and comprehensive design across collateral.