The Women's:
Expanded Brand Identity
The Royal Women’s Hospital is many things to many women. Their communications, therefore, need to reflect the sheer diversity of their audience and services.
ERD was asked to expand the existing ‘The Women’s’ brand identity to ensure the hospital would always communicate in a relevant and contemporary manner—while honouring its century of supporting and caring for the most vulnerable among us.
We created a striking, vibrant look and feel depicting women in a confident, bold and empowering fashion. A dynamic colour palette combines with graphics inspired by craft-style illustration, to create a highly flexible identity that can express the hospital’s complex communication layers, to patients and staff, the public at large, and government.
Print by Bambra Press

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