The Women's:
Expanded Brand Identity
Expanded Brand Identity
The Royal Women’s Hospital is many things to many women. Their communications, therefore, need to reflect the sheer diversity of their audience and services.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/a02d699f-1cbc-4cc2-af0a-82a9cdebd234_rw_1920.jpg?h=881192120f16a1764fa2798ba2dd208c)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/0debd794-dee6-4b11-8793-bc18f811dcd1_rw_1920.jpg?h=e5c3d6810b32a14d63def28cf0535ded)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/64e7a950-9644-49f6-a02a-2551fe31b60c_rw_1920.jpg?h=95f1f5a635cc367de48109a110d13be5)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/0b84bf08-cd85-413f-803f-7b29c4a511b8_rw_1920.jpg?h=d5847b930202184925c95c08b3d26573)
ERD was asked to expand the existing ‘The Women’s’ brand identity to ensure the hospital would always communicate in a relevant and contemporary manner—while honouring its century of supporting and caring for the most vulnerable among us.
We created a striking, vibrant look and feel depicting women in a confident, bold and empowering fashion. A dynamic colour palette combines with graphics inspired by craft-style illustration, to create a highly flexible identity that can express the hospital’s complex communication layers, to patients and staff, the public at large, and government.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/a0b91091-9361-41fb-bd15-57c5336a8afc_rw_1920.jpg?h=c7a41e7ddd480cf085f41bfc8147c9e4)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/7045779b-3af7-40ea-8adb-b05e7ae5e795_rw_1920.jpg?h=4f29e421ef80c5c3d395cbf67ade6832)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/93600c93-ed9d-4d92-b26c-eb374a541759_rw_1920.jpg?h=17c8f8c3b23b89e1cef3d6faf3bd3e70)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/1ead8d31-92c4-4f01-b556-9e96af1f0efa_rw_1920.jpg?h=595a2701a49fee784244acd0f8d7be44)
Print by Bambra Press