Genobile Saba Brand Identity
How does a company adopt the status of having “The Happiest food on Earth?” For Genobile Saba, it was partly through impactful, considered design.
2018 brought together the Genobile and Saba families and their joint love of fine food. Freshly branded by ERD, Genobile Saba distributes the highest quality food all over Australia. Immediately recognisable. Highly memorable. Our bold, optimistic logomark and visual language evoke the company’s passion for fine food. Working with 3D2D we also created a brand launch animation to tell the fuller Genobile and Saba saga.
The new brand’s flexibility is evidenced across a full suite of executions. These include but aren’t limited to packaging, website design and build, vehicle livery, and outdoor advertising. Happy food indeed.