Tiamo Brand Identity
Inspired by doilies? That was just one of the design touchstones of our brand reinvention for an Italian dining hotspot in the heart of Carlton, Tiamo.
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ERD’s mission, as a brand identity specialist agency, was to honour four decades of family-built tradition with an identity to usher the business through the decades ahead.
Besides the symmetry of hand-embroidered Italian doilies, we were inspired by the waterfall patterns of 1960s architecture. The resulting typographical response is not just a reflection of the eatery’s strong sense of heritage, it simply oozes vintage retro vibes that open myriad opportunities to express the varied personality of this vibrant venue.
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![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/c3feab61-0005-40f8-bb47-fa556a31b3ed_rw_1920.jpg?h=f9f55debaf6b22e957bc120bad81bad6)
We applied the new identity to stationery, menus, building and vehicle signage, coffee cups, pizza boxes, vans, aprons and jackets. We also created an anniversary brand to commemorate Tiamo’s 40th birthday.
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/d4fec479-2148-4850-beae-1150e060aa8a_rw_1200.gif?h=79d9783c632516bb19da882bcc5c575c)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/1be8002b-6878-4141-a95b-2715802658f6_rw_1920.jpg?h=6c7161bdde03489133f4f439353123a2)
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![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/9d78463f-c7bd-483c-985b-d128c02c15ee_rw_1920.jpg?h=edd474c188dcc9b3cd3bf0d77fce2c25)
![](https://cdn.myportfolio.com/fcbf9d52-76db-456c-a01a-d6fde5888d7f/50e4f5ae-a79f-4529-ae80-aae75b4b576d_rw_1920.jpg?h=98b6cd4c15cd6e1eccd3d2dffbfb6067)
Print by Ellikon Printing / Signage by Grafico