Stonnington Jazz Festival 2019
Each year, the nationally-recognised Stonnington Jazz Festival showcases established and emerging Australian jazz performers. With contemporary and trad jazz equally represented in the scene that year, ERD set about creating a flexible brand to encapsulate this trend.
We developed a bold, typographical brandmark, then took the ‘jazz’ palette of red, black and white and evolved it: rich purple navy for established talent, and bright crimson for emerging.
Engaging, energetic, youthful – the new look was pure jazz in design. It struck a chord with client and audiences alike, merging effortlessly across a broad range of applications, from posters to programs, digital presence to light projections.